Coffee · Herald Square & 34th Street
Aura D'Or
on Herald Square, with 6 shops within a short walk
New café on West 35th Street inspired by European coffee culture, with signature lattes, teas and baked goods; a quieter stop a block north of Macy's.
Hours
Daily 7am–7pm
Checked October 2026. Holiday hours can differ.
On the map
Near Empire State Building (2 min walk) and Madison Square Garden (11 min walk).
Good to know
- Parking
- The 34 St-Herald Sq station is served by the B, D, F, M, N, Q, R and W, plus PATH trains. Penn Station adds the 1, 2, 3, A, C and E, the LIRR and New Jersey Transit, and the M4, M5, M6, M7, M16, M34 and Q32 buses run through the area. Transit beats driving here.
- Herald Square shops
- Most stores open 9am or 10am and close 9pm or 10pm, with Sunday closings around 7pm to 9pm; Target runs 8am–11pm and H&M 9am–11pm.
From Aura D’Or
Home - Aura D’Or
Brewed to Brighten Your Day At Aura D’Or, we bring the elegance of European café culture to the heart of New York City. Our menu is crafted around signature European-style lattes, ceremonial-grade matcha teas, and a curated selection of baked delights inspired by classic patisseries across Europe. E
Like Aura D'Or? try these
Every coffee shop in New York →- Housing Works Bookstore CafeBooks · SoHoSee the shop →
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- P&T KnitwearBooks · Lower East SideSee the shop →
- Park at Kim'sCoffee · ChinatownSee the shop →
- ColboMenswear · Lower East SideSee the shop →
Shop nearby
All of Herald Square →- ZaraFashion · 39 West 34th Street1 min walk
- ALDOFashion · 27 West 34th Street1 min walk
- Build-A-Bear WorkshopKids · 22 West 34th Street2 min walk
- The Bronze OwlDining · 52 West 33rd Street3 min walk
- H&M Herald SquareFashion · 1293 Broadway3 min walk
- PrimarkDepartment stores · 150 West 34th Street3 min walk
Before you go
What are Aura D'Or's hours?
Aura D'Or is usually open Daily 7am–7pm. Hours can change on holidays, so check the café's site before a special trip.
Where is Aura D'Or?
Aura D'Or is at 42 West 35th Street in Herald Square & 34th Street, New York. It's near Empire State Building (2 min walk).
Where can I park near Aura D'Or?
The closest option for Herald Square & 34th Street is The 34 St-Herald Sq station is served by the B, D, F, M, N, Q, R and W, plus PATH trains. Penn Station adds the 1, 2, 3, A, C and E, the LIRR and New Jersey Transit, and the M4, M5, M6, M7, M16, M34 and Q32 buses run through the area. Transit beats driving here.. Most of the district is also an easy walk from the subway.
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