Department stores & chains · W 34th St
Herald Square & 34th Street
W 34th St, Fifth to Ninth Ave.
West 34th Street from the Empire State Building to Penn Station is Manhattan's mass-market shopping strip, anchored by Macy's at Herald Square and big flagships for Target, Primark, H&M and Zara. It is for practical, budget-friendly shopping and long hours, with coffee and snacks around Herald and Greeley Square parks.
Macy's · Flagships · Long hours
Photo: Zeete · CC BY-SA 4.0 · Wikimedia Commons
- In our directory
- 22 shopseach one verified
- Where
- W 34th StDepartment stores & chains
- Right now
- Typical hours10am–9pm
- Getting here
- Subway: 34 St-Herald Sq (B, D, F, M, N, Q, R, W)Under Macy's; PATH trains stop at 33rd Street too
Insider guide
Shopping Herald Square.
The story
Herald Square is Manhattan's mass-market shopping strip. The stores run along West 34th Street from Fifth Avenue to Ninth Avenue, plus Broadway and Sixth Avenue between 32nd and 36th Streets. Macy's anchors it, with big stores for Primark, Target, H&M and Zara close by.
The east end, between Fifth and Sixth Avenues, has Zara, ALDO and Build-A-Bear Workshop, with Ghirardelli in the Empire State Building. Around Herald Square are Macy's, Primark, Target and Sephora, with H&M and Urban Outfitters on Broadway. Farther west are DSW and B&H Photo & Video. It suits practical, budget-minded shoppers and anyone who needs long hours.
What to Expect
Macy's Herald Square, billed as the world's largest department store, is steps from Primark's NYC flagship at 150 W 34th, which sells low-priced fashion, homeware and beauty. The building at 112 W 34th holds Target (with order pickup and same-day delivery in Manhattan), Sephora and a Foot Locker. On Broadway, H&M spreads kids', baby, maternity, men's and women's clothing plus beauty and home over three floors. Just north of 34th, 1333 Broadway has Urban Outfitters, with UO Home and a Music + Tech section, and Dr. Martens. Past Herald Square Park, Dave & Adam's is billed as NYC's largest trading card store, with sports memorabilia too.
Toward Fifth Avenue, Zara and ALDO share a block with Build-A-Bear Workshop, the brand's only permanent Manhattan location. Ghirardelli's first New York shop, in the Empire State Building, does sundaes, shakes and pick-your-own bags of chocolate squares. Head west for DSW and its discount designer shoes, and on to B&H Photo & Video at 420 Ninth Avenue.
Best Time to Visit
Hours here are long. Most stores open at 9am or 10am and close at 9pm or 10pm, with Sunday closings between 7pm and 9pm. Target runs 8am to 11pm every day, H&M 9am to 11pm and Primark 9am to 10pm. Macy's stays open to 10pm on Fridays and Saturdays. For an early start, Ess-A-Bagel on West 32nd Street opens at 6am and the Starbucks Reserve Roastery at 6:30am. The one schedule to plan around is B&H Photo & Video, which closes at 1pm on Friday and all day Saturday.
If You Only Have an Hour
Start at Macy's Herald Square, then step over to Primark. Walk up Broadway to H&M and Urban Outfitters. Finish at Dave & Adam's, or with a waffle from Wafels & Dinges at the park's 35th Street entrance.
Where to Eat
Joo Ok holds two MICHELIN stars for a quiet Korean tasting menu that mixes tradition with modern touches. The rest are Bib Gourmand picks. Cho Dang Gol is known for house-made soft tofu. HanGawi is a calm, shoes-off Korean vegetarian room; build wraps from the ssam bap platter. Tonchin serves tonkotsu ramen with house-made noodles, and Peppercorn Station does Sichuan dishes for sharing, like fish fillet with pickled cabbage.
The directory
22 shops, all in one place.
Tap a shop or a dot on the map to see it.
Fashion8 places
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Three-floor H&M flagship at 34th and Broadway carrying kids, baby, maternity, men's and women's clothing plus beauty and home; open until 11pm daily.
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Zara's store on 34th Street between Fifth and Sixth Avenues, a few doors from ALDO and Build-A-Bear on the same block; open until 9pm Monday to Saturday.
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Urban Outfitters just north of 34th Street on Broadway, carrying women's and men's clothing, accessories, beauty, vintage, UO Home and a Music + Tech section.
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Dr. Martens boots and shoes in the 1333 Broadway building just north of Herald Square, a short walk from Urban Outfitters in the same address.
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Athletic footwear, apparel and accessories at two 34th Street stores: this one at 112 W 34th (open to 10pm Monday to Saturday) and a second at 11 W 34th.
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ALDO shoes and accessories on the block between Fifth and Sixth Avenues, offering lower-priced styles a short walk west of the Empire State Building.
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The NHL's flagship store at Manhattan West, with apparel for every team and on-site jersey and T-shirt customization.
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Madison Square Garden's team store at the Seventh Avenue main entrance, with Knicks and Rangers gear including MSG-exclusive items.
Department stores3 places
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Macy's flagship on 34th Street at Herald Square, billed by the 34th Street Partnership as the world's largest department store; open until 10pm on Fridays and Saturdays.
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Flagship NYC store of the Irish budget retailer, opened on 34th Street on May 8, 2026, selling low-priced fashion, homeware and beauty.
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Herald Square Target set up for both local and visitor shopping, with order pickup and same-day delivery in Manhattan; open from 8am to 11pm every day.
Food & drink3 places
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Ghirardelli's first New York shop, in the Empire State Building, with sundaes, shakes, hot chocolate and brownies, plus pick-your-own bags of chocolate squares.
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Bagel shop founded in 1976 by an Austrian baking family; the 32nd Street branch near Herald Square sells bagels, spreads and other baked goods from 6am.
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Belgian waffle stand inside Herald Square Park at the 35th Street entrance between Broadway and Sixth Avenue; open until 10pm most nights.
Specialty2 places
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The well-known photo and video store on Ninth Avenue at the west end of the district; it closes at 1pm on Fridays and stays shut on Saturdays, so plan around that.
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Just north of Herald Square Park, this is described as the largest trading card store in NYC, with sports memorabilia and collectibles as well as cards.
Coffee2 places
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Roastery opened in 2018 inside the Empire State Building, serving coffee, cocktails and food along with hands-on coffee experiences; open from 6:30am daily.
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New café on West 35th Street inspired by European coffee culture, with signature lattes, teas and baked goods; a quieter stop a block north of Macy's.
Beauty1 place
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Sephora's 34th Street store in the same building as Target, open until 10pm Thursday through Saturday for prestige makeup, skincare and fragrance.
Outlets1 place
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Discount designer shoes, boots, sandals and accessories on 34th Street between Seventh and Eighth Avenues; opens at 9am every day, including Sunday.
Kids1 place
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Make-your-own stuffed animal shop; the 34th Street Partnership notes this is the brand's only permanent location in Manhattan.
Dining1 place
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Cocktail bar just east of Greeley Square Park from the team behind Point Seven and The Skylark, serving Italian small plates and cured meats; evenings only.
No shops in that category here yet.
This week
At Herald Square this week.
Typical hours
Most shops keep the hours below.
Hours vary by individual store. Always check with specific retailers.
Eat, drink, stay
Between shops, close by.
Top restaurants nearby
All of Eat →- Cho Dang GolBib GourmandKorean · Homey Koreatown restaurant known for house-made soft tofu, along with stews, pajeon and bibimbap.
- TonchinBib GourmandJapanese / Ramen · Ramen shop near Herald Square whose tonkotsu has a rich but clean pork broth and house-made noodles; the seared pork gyoza are also good.
- Peppercorn StationBib GourmandChinese / Sichuan · Bright, busy Sichuan restaurant near Bryant Park built for sharing; fish fillet with pickled cabbage and black-bean mapo tofu are the dishes to order.
- HanGawiBib GourmandKorean / Vegetarian · Calm, shoes-off Korean vegetarian restaurant with low tables; build wraps from the ssam bap platter.
- Joo Ok★ Michelin starKorean / Contemporary · Quiet Korean tasting menu 16 floors above Koreatown, mixing tradition and modern touches, such as pheasant mandu with foie gras and morels.
Top hotels nearby
All of Stay →- Michelin 2 Keys
The Fifth Avenue Hotel
A 149-room NoMad hotel joining a 1907 Renaissance-style building with a 24-story glass tower, with Gilded Age-inspired public rooms, Café Carmellini and the Portrait Bar.
1 W. 28th Street · - Michelin 2 Keys
The Ritz-Carlton New York, NoMad
A 250-room hotel in one of NoMad's tallest buildings at 28th and Broadway, with dining overseen by José Andrés, including an Eastern Mediterranean restaurant and a rooftop bar.
25 West 28th Street · - Design hotel
Refinery Hotel New York
A 197-room Garment District hotel on the site of a former hat factory, with 1920s-inspired rooms and a rooftop lounge under a retractable glass roof facing the Empire State Building.
63 W 38th Street ·
Ratings are the scores saved in our directory and are not live. Check the listing for the current score.
Getting here
Parking and transit.
- PParkingThe 34 St-Herald Sq station is served by the B, D, F, M, N, Q, R and W, plus PATH trains. Penn Station adds the 1, 2, 3, A, C and E, the LIRR and New Jersey Transit, and the M4, M5, M6, M7, M16, M34 and Q32 buses run through the area. Transit beats driving here.
- SSubway: 34 St-Herald Sq (B, D, F, M, N, Q, R, W)Under Macy's; PATH trains stop at 33rd Street tooSubway fare
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Guides for Herald Square
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Shopping Near NYU: Washington Square, Broadway and Union Square
Where NYU students and their parents shop around Washington Square, from the NYU Bookstore and Union Square dorm runs to the Strand, record shops, vintage and gifts, plus good-value food nearby.
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Fifth Avenue Holiday Windows and Lights 2026
2026 dates on Fifth Avenue and Herald Square: the Nov. 18 Snowflake lighting, Saks windows from Nov. 23, the Dec. 2 tree and the 100th Macy's parade.
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