Books, home & market · Fifth Ave and Broadway from 14th St to 23rd St
Flatiron & Union Square
Fifth Ave and Broadway, 14th to 23rd.
Lower Fifth Avenue and Broadway between 14th and 23rd Streets, anchored by Union Square and its Greenmarket, with big bookstores, home-goods stores and brand shops in former loft buildings. For readers, home shoppers and anyone who wants a farmers market with their shopping.
Bookstores · Home · Greenmarket
Photo: cultivar413 · CC BY 2.0 · Wikimedia Commons
- In our directory
- 13 shopseach one verified
- Where
- Fifth Ave and Broadway from 14th St to 23rd StBooks, home & market
- Right now
- Typical hours10am–7pm
- Getting here
- Subway: 14 St-Union Sq (4, 5, 6, L, N, Q, R, W)Opens onto the Greenmarket; 23 St (R, W) is by the Flatiron Building
Insider guide
Shopping Flatiron.
The story
Shopping here covers Fifth Avenue and Broadway from 14th to 23rd Street, plus Union Square and the side streets off it. Union Square and its Greenmarket anchor the south end, and big bookstores, home-goods shops and brand stores line the avenues north of it.
The Strand, Barnes & Noble and Books of Wonder sit near the square, ABC Carpet & Home and Fishs Eddy are up Broadway, and Fifth Avenue has Buck Mason and Ann Taylor. Eataly and the LEGO Store share 200 Fifth Avenue at the top. It suits readers, home shoppers and anyone who wants a farmers market with their shopping.
What to Expect
Start at Union Square. On market days the Greenmarket fills East 17th Street and Union Square West with regional growers, bakers and producers, plus cooking demos. Barnes & Noble has four floors with toys, vinyl, a café and print-on-demand. South of the square, the Strand sells used and new books, with a separate Rare Book Room.
Walk up Broadway to Paragon Sports, with a full soccer floor plus tennis, ski and outdoor departments. ABC Carpet & Home (888) trades on four levels, and Fishs Eddy (889) sells mugs and plates with jokey sayings and New York motifs. On Fifth, Buck Mason's women's flagship is at 140, and Ann Taylor (141) books free styling sessions by phone. Books of Wonder has a gallery of original children's book art. At 200 Fifth, between 23rd and 24th, the LEGO Store has a Pick & Build wall, and Eataly is a 48,000-square-foot Italian marketplace with 13 restaurants and counters and cooking classes.
Best Time to Visit
Most stores open around 10am or 11am and close at 7pm, but the bookstores run later: the Strand to 9pm daily and Barnes & Noble to 9pm, or 10pm on Friday and Saturday. Eataly is open 7am to 11pm. The Greenmarket runs Monday, Wednesday, Friday and Saturday, 8am to 6pm, year-round; the farmers change by day, so check that day's market map. At the Strand, the Rare Book Room keeps shorter hours: weekdays 10am to 5pm, weekends to 6pm.
If You Only Have an Hour
On a market day, walk through the Greenmarket, then into Barnes & Noble. Head west on 17th Street to Books of Wonder, then over to Broadway for Fishs Eddy and ABC Carpet & Home.
Where to Eat
Four one-star MICHELIN restaurants are close by. Gramercy Tavern has a walk-in front Tavern that's good for lunch. Rezdôra does handmade Emilia-Romagna pasta. Cote is a Korean steakhouse where first-timers are pointed to the Butcher's Feast, and Casa Mono is a small tapas room off Gramercy Park. Two Bib Gourmand picks are easier on the budget: La Dong for banh mi and pho, and Coqodaq for Korean fried chicken, though tables there are hard to book.
The directory
13 shops, all in one place.
Tap a shop or a dot on the map to see it.
Fashion4 places
-
The brand's women's flagship in an 1899 Neo-Renaissance building on Fifth Avenue, carrying the full women's collection with rotating art, photography and design books.
-
Women's workwear store on Fifth between 20th and 21st Streets with suiting, dresses and blouses. Staff order out-of-stock sizes and book free styling sessions by phone.
-
New Balance flagship on Fifth Avenue in Flatiron with the full collection, a 3D foot scanner and trade-ins for vouchers worth up to 25% of the original price.
-
Sneaker consignment store selling new and rare pairs from many brands, with in-store consignment drop-off.
Food & drink2 places
-
Year-round farmers market on the north and west sides of Union Square, with a daily-changing lineup of regional growers, bakers and producers, plus cooking demos and compost drop-off.
-
Italian marketplace of about 48,000 square feet on Fifth Avenue between 23rd and 24th Streets, with grocery shopping, 13 restaurants, bars, cafés and counters, and cooking classes.
Books2 places
-
Used and new bookstore at Broadway and 12th Street, founded in 1927 and known for its '18 miles of books', with a separate Rare Book Room and a desk that buys used books.
-
Four-floor bookstore on the north side of Union Square with toys and games, vinyl records, a café and print-on-demand, plus frequent author events and children's storytime.
Kids2 places
-
Children's bookstore founded in 1980 selling new titles plus vintage, rare and collectible editions, with a gallery of original children's book art and limited-edition prints.
-
LEGO store on Fifth Avenue with a Pick & Build wall, Build a Minifigure station, Minifigure Factory and a demonstration table, plus weekend creativity workshops.
Home2 places
-
Long-running home store on Broadway, listed by the Union Square Partnership under home decor, trading from the basement, ground floor, mezzanine and second floor of its building.
-
Dinnerware and kitchen shop selling mugs, plates and bowls with jokey sayings, vintage-style patterns and New York motifs, plus landmark-shaped novelties and retro diner glassware.
Specialty1 place
-
Sporting goods store at Broadway and 18th with a full floor for soccer, plus tennis, ski, outdoor, footwear and kids' departments and in-store tennis and ski services.
No shops in that category here yet.
This week
Around Union Square this week.
Typical hours
Most shops keep the hours below.
Hours vary by individual store. Always check with specific retailers.
Eat, drink, stay
Between shops, close by.
Top restaurants nearby
All of Eat →- La DongBib GourmandVietnamese · Vietnamese restaurant near Union Square with banh mi and summer rolls, a turmeric crepe, and pho with A5 wagyu poured at the table.
- Gramercy Tavern★ Michelin starContemporary / American · Long-running Flatiron restaurant with a walk-in front Tavern (good for lunch) and a more formal Dining Room at night, serving American dishes such as pappardelle.
- CoqodaqBib GourmandKorean · Busy Korean fried-chicken room in Flatiron; the bucket feast comes with cold perilla noodles, and tables are hard to book.
- Casa Mono★ Michelin starSpanish / Contemporary · Small Spanish tapas room off Gramercy Park; inspectors point to the scrambled eggs with uni and the confit goat.
- Rezdôra★ Michelin starItalian / Regional Cuisine · Emilia-Romagna cooking centered on handmade pasta; gnocco fritto and anolini di Parma are standouts.
- Cote★ Michelin starKorean / Steakhouse · Simon Kim's dim Korean steakhouse in Flatiron; first-timers are pointed to the Butcher's Feast of grilled cuts, egg soufflé and banchan.
Top hotels nearby
All of Stay →- Michelin Key
W New York - Union Square
A 256-room hotel in a 1911 Beaux-Arts building renovated by the Rockwell Group, with the Seahorse restaurant and the Living Room, a cafe by day and cocktail bar at night.
201 Park Avenue South · - Michelin Key
The Hotel Chelsea
A 155-room former residential hotel long home to artists and writers, renovated by Sean MacPherson and partners, with art on the walls often given in lieu of rent, a restaurant, bar and spa.
222 West 23rd Street · - Michelin Key
The Twenty Two New York
A 76-room members' club hotel in the restored Margaret Louisa Vanderbilt house, a London import, with a second-floor club space and Cafe Zaffri, an all-day restaurant.
16 E 16th Street ·
Ratings are the scores saved in our directory and are not live. Check the listing for the current score.
Getting here
Parking and transit.
- PParkingTake the subway to 14 St-Union Sq (4, 5, 6, L, N, Q, R, W), or to 23 St (R, W) by the Flatiron Building. On market days the Greenmarket fills 17th Street between Broadway and Park Ave South and Union Square West between 15th and 17th Streets.
- SSubway: 14 St-Union Sq (4, 5, 6, L, N, Q, R, W)Opens onto the Greenmarket; 23 St (R, W) is by the Flatiron BuildingSubway fare
Keep exploring
If you liked this block of the city, try these next.
West Village
Low-rise brownstone blocks where Bleecker Street between Christopher and Bank is lined with small brand boutiques, beauty shops and food stores, with bookshops and gift shops on the side streets.
This week
Herald Square
West 34th Street from the Empire State Building to Penn Station is Manhattan's mass-market shopping strip, anchored by Macy's at Herald Square and big flagships for Target, Primark, H&M and Zara.
This week
Meatpacking
Former meat-market blocks of cobblestoned Gansevoort, Washington and West 13th/14th Streets now lined with luxury houses, brand flagships and the Whitney at the foot of the High Line.
This week
Guides for Flatiron
All guides →
Shopping Near NYU: Washington Square, Broadway and Union Square
Where NYU students and their parents shop around Washington Square, from the NYU Bookstore and Union Square dorm runs to the Strand, record shops, vintage and gifts, plus good-value food nearby.
Read guide →
New York Hotels Near the Best Shopping
Forty MICHELIN-selected hotels, 31 of them with Keys, sorted by the shopping you can walk to: Fifth and Madison, SoHo and Tribeca, the Lower East Side, Meatpacking and Brooklyn.
Read guide →
New York Holiday Markets 2026
Dates and hours for the 2026 season: Bryant Park's Winter Village from Oct. 28 and Grand Central's Holiday Fair from Nov. 9, plus where Union Square, Columbus Circle and Macy's Holiday Square stand while their 2026 dates are still to come.
Read guide →Stay in the loop
New York Shopping, weekly.
New openings, sales, market events, and hidden gems, straight to your inbox.