Flagships & cast iron · Broadway
SoHo
Broadway and the cast-iron side streets.
Cast-iron loft blocks between Houston and Canal where Broadway carries the big brand flagships and the cobblestoned side streets (Greene, Mercer, Wooster, Prince, Spring) hold luxury houses, fragrance boutiques and resale shops. Best for a long walking day that mixes global brands with bookstores, vintage designer resale and design objects.
Flagships · Cast iron · Resale
Photo: Ken Lund from Reno, Nevada, USA · CC BY-SA 2.0 · Wikimedia Commons
- In our directory
- 18 shopseach one verified
- Where
- BroadwayFlagships & cast iron
- Right now
- Typical hours11am–7pm
- Getting here
- Subway: Prince St (R, W) or Spring St (C, E and 6)Prince St is on Broadway in the middle of SoHo
Insider guide
Shopping SoHo.
The story
SoHo is the grid of cast-iron loft blocks between Houston and Canal Streets. Broadway carries the big brand stores, and the cobblestoned side streets hold the rest: Prince, Spring, Greene, Mercer, Wooster and Crosby. It suits a long walking day that mixes global brands with bookstores, vintage designer resale and design objects.
Prince Street has Apple SoHo, Polo Ralph Lauren and McNally Jackson. The luxury houses sit on Wooster and Greene, Spring Street has the MoMA Design Store, and Crosby Street has the bookstore cafe and surf shop.
What to Expect
Start at the north end on Prince Street. Apple SoHo is a two-story store with a glass staircase and Genius Bar. Polo Ralph Lauren does made-to-measure tailoring, and McNally Jackson is the independent bookstore. Turn onto Greene and Wooster for Louis Vuitton, Warby Parker for glasses and in-store eye exams, and Chanel, which carries everything from ready-to-wear to the Les Exclusifs fragrances.
Heading south, the MoMA Design Store sells design objects and MoMA exclusives, and Alo has yoga wear. Reformation does dresses in eco-friendly fabrics and repurposed vintage, and Byredo sells perfume and candles and runs fragrance consultations. What Goes Around Comes Around is the luxury vintage stop, down to vintage Chanel. GANNI sits at the quieter south end near Canal. On Crosby Street, Housing Works Bookstore Cafe sells used books, vinyl and art books, and Saturdays NYC has surfboards and its own menswear. On Broadway, Arc'teryx resells refurbished gear, and Pearl River Mart has Asian housewares and gifts.
Best Time to Visit
Most shops open at 11am and close at 7pm, with Sunday hours of noon to 6pm. A few run later. Reformation and Arc'teryx stay open to 8pm Monday to Saturday, Apple to 9pm (8pm Sunday), and McNally Jackson to 9pm every day, so Prince Street is the place to finish an evening. For an early start, Apple opens at 9am and Arc'teryx and the MoMA Design Store at 10am. Housing Works closes at 5pm on Sundays and can close early for events. Patagonia, Alo, Saturdays NYC and Warby Parker don't post hours.
If You Only Have an Hour
Start at the MoMA Design Store and go downstairs. Walk west to Byredo, then north up Greene Street past Reformation to Louis Vuitton. Finish on Prince Street at McNally Jackson, open until 9pm.
Where to Eat
Le Coucou is Daniel Rose's French dining room with a large open kitchen and classics such as pike quenelles in lobster sauce. Torrisi, inside the Puck Building, serves Italian-American cooking with polished service. C as in Charlie is a small spot with Southern and Korean sharing plates like harissa-glazed baby back ribs. Laliko, over in the West Village, is Georgian; order the adjaruli khachapuri and khinkali dumplings.
The directory
18 shops, all in one place.
Tap a shop or a dot on the map to see it.
Fashion6 places
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Greene Street store for the Los Angeles label known for dresses and separates made from eco-friendly fabrics and repurposed vintage. Open until 8pm Monday to Saturday.
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Copenhagen label's Mercer Street store for its women's ready-to-wear and accessories, at the quieter south end of SoHo near Canal Street.
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Polo Ralph Lauren store with men's and women's departments, styling appointments, made-to-measure tailoring, alterations and repairs, and signature gift packaging.
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Outdoor brand's Broadway store with shells, down and climbing gear, plus ReBird services: resale of refurbished gear, on-site repair evaluation, free technical washing and trade-in credit.
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Patagonia's SoHo store for outdoor clothing and gear, with links to the brand's Worn Wear used-gear program and DIY care and repair guides.
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Spring Street flagship of the Los Angeles activewear brand, selling yoga wear and accessories for women and men a block off Broadway.
Specialty2 places
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Two-story Apple Store in a historic brick building with a glass staircase, skylight and upper-level glass bridge. Genius Bar, order pickup, Vision Pro demos and Today at Apple sessions.
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Greene Street shop of the New York eyewear brand for prescription glasses, sunglasses and contacts, with eye exams bookable in store.
Books2 places
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Independent bookstore on Prince Street, the SoHo branch of the New York bookseller. Open until 9pm every day, so it works as an evening stop after most boutiques have closed.
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Two-level used bookstore and cafe selling secondhand books, vinyl, CDs, art books and decor, with coffee, wine and beer. Proceeds fund HIV/AIDS services; regular readings and talks.
Luxury2 places
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Downtown Chanel boutique on Wooster Street carrying ready-to-wear, handbags, shoes, fine jewelry, watches, eyewear and the full fragrance and beauty line, including Les Exclusifs.
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Louis Vuitton's Greene Street boutique for the house's leather goods, ready-to-wear and accessories, with collect-in-store pickup for orders placed online.
Design1 place
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Museum design shop with objects from 20th-century designers and new talent, MoMA exclusives and tech. The lower level holds books, kitchenware, toys and a HAY shop.
Gifts1 place
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SoHo flagship of the Asian goods store, carrying an extensive range of Asian products, housewares and gifts in a large Broadway space between Howard and Grand Streets.
Vintage1 place
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Flagship of the luxury vintage and consignment dealer, with pieces from the Victorian and punk eras to vintage Chanel. A second shop is at 113 Wooster St.
Beauty1 place
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Stockholm fragrance house's Wooster Street shop for perfume, makeup, candles, body care, sunglasses and small leather goods. Advisors run fragrance consultations and gift-wrap most purchases.
Menswear1 place
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Surf shop opened in 2009 selling surfboards, wetsuits, art and the brand's own menswear line, with a La Colombe espresso bar in front and a planted backyard behind.
Dining1 place
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French brasserie on Spring Street serving breakfast through supper every day, with weekend brunch. A long-running SoHo meeting point for a shopping-day meal.
No shops in that category here yet.
This week
In SoHo this week.
Typical hours
Most shops keep the hours below.
Hours vary by individual store. Always check with specific retailers.
Eat, drink, stay
Between shops, close by.
Top restaurants nearby
All of Eat →- Le Coucou★ Michelin starFrench · Daniel Rose's French dining room with a large open kitchen, serving classics such as pike quenelles in lobster sauce.
- C as in CharlieBib GourmandFusion · Small Bleecker Street spot mixing Southern and Korean flavors in sharing plates, such as harissa-glazed baby back ribs.
- Torrisi★ Michelin starContemporary / Italian-American · Italian-American cooking with polished service in a warm room inside the Puck Building, such as tuna with pickled caponata.
- LalikoBib GourmandCentral Asian · Georgian restaurant in the West Village; order the adjaruli khachapuri and khinkali dumplings.
Top hotels nearby
All of Stay →- Hotel
Crosby Street Hotel, Firmdale Hotels
An 86-room SoHo hotel with warehouse-style metal-framed windows, the Crosby Bar restaurant, art throughout the public rooms and a 107-seat cinema beneath the lobby.
79 Crosby Street · - Michelin Key
The Mercer
A 73-room SoHo loft hotel in a 19th-century Romanesque Revival building of former artists' lofts, renovated by Christian Liaigre, with a modern Italian restaurant from Scott Sartiano and Alfred Portale.
147 Mercer Street ·
Ratings are the scores saved in our directory and are not live. Check the listing for the current score.
Getting here
Parking and transit.
- PParkingPrince St (R, W), Spring St (C, E and 6), Canal St, Broadway-Lafayette St and Bleecker St stations all serve SoHo. Transit is the practical way in.
- SSubway: Prince St (R, W) or Spring St (C, E and 6)Prince St is on Broadway in the middle of SoHoSubway fare
Keep exploring
If you liked this block of the city, try these next.
Nolita
A few small blocks of Mott, Mulberry and Elizabeth Streets just south of Houston, next to Little Italy, packed with small-format designer shops, jewelers, apothecaries and cafes.
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Manhattan's Chinatown, loosely bounded by Lafayette, Worth, Grand and East Broadway, packs bakeries, tea shops, porcelain and gift stores, markets and dim sum halls into the blocks around Canal, Mott, Bayard and Doyers Streets.
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Lower East Side
Tenement blocks of Orchard, Ludlow and Rivington Streets where century-old family shops like Moscot and Russ & Daughters sit beside designer boutiques, vintage dealers and plant shops.
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Guides for SoHo
All guides →
A SoHo Shopping Walk, into Nolita
A full day from Pearl River Mart on lower Broadway up through the cobblestone blocks of Greene, Wooster and Prince, then east into Nolita for Mulberry Street menswear and the fragrance and jewelry shops of Elizabeth Street.
Read guide →
Shopping Near NYU: Washington Square, Broadway and Union Square
Where NYU students and their parents shop around Washington Square, from the NYU Bookstore and Union Square dorm runs to the Strand, record shops, vintage and gifts, plus good-value food nearby.
Read guide →
New York Hotels Near the Best Shopping
Forty MICHELIN-selected hotels, 31 of them with Keys, sorted by the shopping you can walk to: Fifth and Madison, SoHo and Tribeca, the Lower East Side, Meatpacking and Brooklyn.
Read guide →Stay in the loop
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